![]() Through the story of these innovations they reveal and codify the principles and practices that have driven the success of one of the most extraordinary companies the world has ever known, from the famous 14-leadership principles, the bar raiser hiring process, and Amazon’s founding characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. Their time at Amazon covered a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services to life. How did they achieve this? And how can others learn from this extraordinary success and replicate it?Ĭolin started at Amazon in 1998 Bill joined in 1999. A remarkable success story for a company launched out of a garage in 1994. In 2018 Amazon became the world’s second trillion dollar company after Apple. Kim Scott, bestselling author of Radical Candor You'll want to have your highlighter ready and keep this book close at hand for quick reference.' ![]() In particular, their insights into how any successful leader can focus on narrative and metrics to take a short-cut to the truth are essential for any leader in any industry. 'Colin Bryar and Bill Carr have operationalized the core management practices that lie behind Amazon's success. ![]()
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